PF Marketing Blog

What if B2B meant Beauty to Business: where does pulchronomics sit in the B2B sphere?

Lucy Horobin — Fri, 04 Apr 2025 14:25:23 GMT

Pulchronomics, the study of the economic implications of beauty, has long been a point of interest in consumer marketing. Time and again, research has shown that attractive individuals tend to receive higher salaries, have an easier time securing jobs, and are more likely to be perceived as competent and trustworthy. In B2C marketing, this phenomenon is leveraged regularly, with brands using pretty faces to endorse and amplify product appeal. But what about B2B marketing? Could pulchronomics play a meaningful role in shaping brand perceptions, relationships, and business outcomes in this space?

An introduction into User Journeys

marie.roberts@Purplefrog.co.uk (Marie Roberts) — Tue, 16 Jan 2024 10:30:00 GMT

If your website users don't have a path to follow they will get lost. Just imagine how many potential customers are now talking to someone else...

The Path Less Travelled

david.finch@purplefrog.co.uk (David Finch) — Sun, 07 Jan 2024 17:23:32 GMT

What have walking a coastal path and marketing your business got in common? Probably more than you think…

Mind the Abyss

david.finch@purplefrog.co.uk (David Finch) — Mon, 04 Dec 2023 17:31:11 GMT

The black hole of strategic thinking, the activation abyss. Don't let it suck you in and you will be way ahead of your competitors...

Beyond Beige: Crafting a Brand That Alpacas Might Notice (If They Cared)

david.finch@purplefrog.co.uk (David Finch) — Mon, 04 Dec 2023 14:44:45 GMT

You might not want to attract Alpacas, but should you be one?

Be More Toddler

david.finch@purplefrog.co.uk (David Finch) — Mon, 04 Dec 2023 14:16:17 GMT

At the end of one of our team meetings Marie announced that we were a just a bunch of toddlers! Most businesses might think of this as a negative but first let’s unpick what she meant. You might be surprised...

Is your website data suffering from survivorship bias?

marie.roberts@Purplefrog.co.uk (Marie Roberts) — Thu, 08 Sep 2022 12:43:38 GMT

In marketing, data is everywhere. Every move you make is determined (or at least should be!) by data you have managed to get your hands on and analyse. You might draw incomplete or incorrect conclusions by analysing the wrong bit of data, but all in all, there's no end to the supply of data you can interrogate. Plus, there are an abundance of free tools out there that allow you to have an in-depth look at your website and visitors.

Flipping the B2B Sales Funnel

stephanie.reed@purplefrog.co.uk (Stephanie Reed) — Wed, 03 Aug 2022 08:10:00 GMT

We all know how the typical B2B sales funnel looks like, even though the way the sections are divided tends to vary slightly. You typically have, from the top:

How to develop a B2B strategic marketing plan [FREE HANDBOOK]

stephanie.reed@purplefrog.co.uk (Stephanie Reed) — Wed, 22 Jun 2022 12:25:30 GMT

Are you a B2B leader?

We find time and time again that even the most well-seasoned B2B directors and marketers fall into the same traps and don't have a true strategic approach to their marketing. That's why in this handbook we are sharing our knowledge of how to build sustainable growth for your business and use a well-tested, unique framework for approaching your marketing strategy, one that we use ourselves with the dozens of clients we help every day. We also challenge some well-known models and give you our opinion, as well as that of other experts, into specific marketing tactics.

Marketing with numbers – How to increase your ROI on marketing

david.finch@purplefrog.co.uk (David Finch) — Mon, 09 May 2022 08:30:00 GMT

ROI is the holy grail of marketing.

No, we don't think we are overstating this one, as it is the number 1 thing marketing people always talk about. "How can I prove that the money I am spending on marketing is generating results for the business?" is a question we hear time and time again.