Blog posts by
Marcus
Page 2
Would you like a cookie?
Almost two years ago the busy-bodies in Europe, spearheaded by Germany and France, decided it was time to clamp down on...
Customer choice - how offering more can get you less
When a visitor to your website doesn’t know exactly what they want, it’s important to offer them as much choice as possible,...
Passion Brands: What are they really?
Put simply, a passion brand is not a brand that consumers purchase purely out of habit, it’s a brand they have an emotional...
Sensory Marketing: How to maximise your marketing strategy
Image source: www.thismarketerslife.it Why is marketing strategy primarily focused on visual communication? What made us decide...
A silver tweeter’s guide to hashtags
To introduce myself, I’m a new business partner at Purple Frog. This means I spend a lot of time on the phone, as well as...
Green marketing and sustainability in construction
Today going green is something we all must do and the construction industry is without doubt a sector where this is very...
Make-a-Donation an innovative new fundraising opportunity
Make-a-Donation approached Purple Frog in 2012 with a concept that quite frankly wowed us. At Purple Frog we have always...
The No.1 global Twitter trend
Reaching the dizzy heights of the worldwide Twitter trending topic was never what we set out to achieve. But as soon as the...
Digital advertising ROI - better returns than TV
A recent research report by GfK has confirmed that advertising using online channels generates considerably more short-term...