Blog posts by
Marcus
Page 3
Marketing - change is inevitable
For years businesses have been marketing their products and services using tried and tested routes to market from above the...
The link between creativity and effectiveness
I read a very interesting article this week describing recent IPA/Thinkbox research that claims to have found a direct link...
The art of being brave
Marketing and advertising like any business disciplines have always evolved. The way products and services have been promoted...
Location based mobile popularity increase
Insights provider, Kinetic Worldwide have just surveyed 500 UK adults and have found that they are increasingly using their...
Welcome to the post digital age
Yes, post digital is a little disconcerting. The fact that most marketers and businesses are still getting to grips with the...
Is digital marketing an exact science
I had a baking issue in the kitchen yesterday. Half way through following a recipe for banana cake, I realised I didn’t have...
How to integrate paid and natural search marketing
Many marketing departments are currently looking at ways to improve their search engine rankings but often treat paid search...
Have you got a Pinterest?
This two-year-old social bookmarking site is suddenly kicking up a storm as retailers discover that it’s increasing traffic to...
The social media cycle
Social media marketing is about gaining insights, engaging with your customers, gaining their advocacy and getting them to talk...